While the world watched Jeff Bezos host a rumored $55 million wedding in Venice, Italy, JCPenney threw one too, on the same day, in Venice, California for just $10,000.One real couple. One real ceremony. All styled head-to-toe in JCPenney fashion, proving that love and great style don’t need a billionaire budget.

With just seven business days to plan an entire wedding, JCPenney didn’t just say yes to the dress, they said yes to everything: the venue, the cake, the flowers, and the decor. Because we believe your big day doesn’t need a big price tag. From a JCPenney wedding gown to JCPenney table settings, it became the wedding of a lifetime for a fraction of the cost.

And the world noticed. Coverage rolled in from Forbes, AdWeek, The Wall Street Journal, USA Today, People, and Refinery29. The campaign drove over 400,000 website clicks and delivered 4x more engagement than the brand’s previous campaign pushing JCPenney’s social creativity to bold new heights.