WaterWipes: Hallowclean Machine

WaterWipes, the world’s purest wipes, kicked off Halloween with a clever twist on mess management—introducing Hallowclean. This spooky season, WaterWipes embraced the chaos of candy-filled fun, partnering with Nextdoor to celebrate the messiness of Halloween while helping parents keep their little monsters clean.

On Halloween night, in 10 cities across the U.S., WaterWipes set up Hallowclean stations along popular trick-or-treat routes, stocked with free wipes for families on the go. Parents, using the Nextdoor Treat Map, could easily find these wipe stations as they navigated their kids’ candy hunts. From NYC to Chicago, Dallas to Denver, and Los Angeles, parents were able to track down the “W” on the map and keep their kids fresh and clean—even in the midst of chocolate-mustached madness.

But the fun didn’t stop there! Before Halloween, WaterWipes teamed up with Kelly Rowland and her son, Noah, to unveil the first-ever Hallowclean Machine in Brooklyn, NY. This innovative machine detects kids’ messes and dispenses WaterWipes to quickly clean them up—making Halloween a little less spooky and a lot more hygienic.

Client
WaterWipes

In Partnership with Nextdoor

Awards
PRSA Anvil Awards (Winner):
Silver Anvil Strategic Award for Consumer Products
PRSA Anvil Awards (Winner):
Bronze Anvil Finalist for Paid Promotions
Chicago Golden Trumpet Awards (Winner):
Gold - Marketing / Consumer Lifestyle
Chicago Golden Trumpet Awards (Winner):
Gold - Marketing / Brand
All-Ireland Marketing Awards (Winner):
Brand Campaign
FH Internal — Bend the World (Finalist):
Most Creative Campaign
North America Sabre Awards (Finalist):
Consumer Products

CREDITS

Agency: FleishmanHillard
Producer: Tyler Liebentritt
Executive Creative Director: Colleen McTaggart
Art Director: Rhea Vergis
Copywriter: Kira Nielsen
Account: Paige Weber, Rachel Lenore, Amanda Gafron, Bailey Gulledge, Keaton Swanzy, Allie Goldstein
Project Manager: Miranda Manziano

Production Company: TH Experiential
Executive Producer: Laura Harap
Associate Producer: Victoria Lagace
Project Manager: Claire Wagner
Creative Marketing Partner: Nicole Falco

Talent: Kelly Rowland + Noah (son)
Talent Agents: Liz Pokora-Sadowsky, Cara Zaback
Photographer: Jenny Watts (Hayden5)
Director / Cinematographer: Caroline Mariko Stucky (Hayden5)

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