Some days, you get to work on an account with a dream partnership and an even dreamier team—this was definitely one of those days. After a jam-packed summer of productions, I flew out to Woking, UK, to kick off what started as a simple Webex Suite Commercial, but with the magic of our partnership team, it quickly evolved into something bigger: the Webex-powered Track Insights series.

Webex wanted to showcase just how crucial their communication tools are for one of the top Formula 1 teams—McLaren—using the powerful Board Pro. With the help of senior race strategists and McLaren’s rising star, Oscar Piastri, we took fans behind the scenes to explore four key tracks from the 2023 season. Through a mix of long and short-form content, including Webex posts and McLaren’s tailored LinkedIn and Instagram Stories, we gave fans an exclusive look at one of the most electrifying teams in the rapidly growing sport of Formula 1.