Reese’s set out to create the tastiest NIL deal in college football history—and delivered big. From concept to execution, this partnership was all about finding the perfect match. And what better connection than the name itself? Enter Team Reese—a first-of-its-kind deal that brought together 12 NCAA D1 football players, all named Reese, under one delicious Team.

To celebrate this legendary lineup, each athlete received a custom-tailored orange blazer complete with gold “cup-links”, an exclusive ambassador-only gold chain and a custom mini fridge stocked with football-shaped Reese’s. Because when you're repping Reese’s, you do it in style.

And we didn’t forget the fans—or the press. Reporters were treated to custom media kits featuring Reese’s-inspired mini cornhole boards, perfect for pre-gaming with their football-shaped treats before tuning in to watch Team Reese take over the 2022 season.